English noun: promotional material |
1. | promotional material (communication) a message issued in behalf of some product or cause or idea or person or institution |
|
| Samples | The packaging of new ideas.
|
|
| Synonyms | packaging, promotion, publicity |
|
| Broader (hypernym) | content, message, subject matter, substance |
|
| Narrower (hyponym) | ad, advert, advertisement, advertising, advertizement, advertizing, ballyhoo, blurb, buildup, endorsement, hoopla, hype, indorsement, pitch, plug, PR, public relations, sales pitch, sales promotion, sales talk |
|
| Part meronym | marketing |
|