English dictionary



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English noun: promotional material

1. promotional material (communication) a message issued in behalf of some product or cause or idea or person or institution


SamplesThe packaging of new ideas.


Synonymspackaging, promotion, publicity


Broader (hypernym)content, message, subject matter, substance


Narrower (hyponym)ad, advert, advertisement, advertising, advertizement, advertizing, ballyhoo, blurb, buildup, endorsement, hoopla, hype, indorsement, pitch, plug, PR, public relations, sales pitch, sales promotion, sales talk


Part meronymmarketing









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