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English noun: marketing

1. marketing (act) the exchange of goods for an agreed sum of money


Synonymsmerchandising, selling


Broader (hypernym)commerce, commercialism, mercantilism


Narrower (hyponym)bait and switch, bootlegging, bootlegging, capitalisation, capitalization, dumping, dutch auction, hawking, peddling, private treaty, resale, retail, retailing, sale, sale, syndication, telecommerce, telemarketing, teleselling, vending, vendition, wholesale


Part meronymmarketing

2. marketing (act) the commercial processes involved in promoting and selling and distributing a product or service


SamplesMost companies have a manager in charge of marketing.


Broader (hypernym)commerce, commercialism, mercantilism


Narrower (hyponym)channel, direct marketing, distribution channel


Part holonymdistribution, marketing, merchandising, packaging, promotion, promotional material, publicity, selling

3. marketing (act) shopping at a market


SamplesDoes the weekly marketing at the supermarket.


Broader (hypernym)shopping









Based on WordNet 3.0 copyright © Princeton University.
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