English dictionary



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English noun: packaging

1. packaging (act) the business of packing


SamplesHis business is packaging for transport.


Broader (hypernym)business, business enterprise, commercial enterprise


Narrower (hyponym)meat packing, meat-packing business, meatpacking, unitisation, unitization

2. packaging (communication) a message issued in behalf of some product or cause or idea or person or institution


SamplesThe packaging of new ideas.


Synonymspromotion, promotional material, publicity


Broader (hypernym)content, message, subject matter, substance


Narrower (hyponym)ad, advert, advertisement, advertising, advertizement, advertizing, ballyhoo, blurb, buildup, endorsement, hoopla, hype, indorsement, pitch, plug, PR, public relations, sales pitch, sales promotion, sales talk


Part meronymmarketing

3. packaging (artifact) material used to make packages


Broader (hypernym)material


Narrower (hyponym)blister pack, bubble pack









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