English dictionary

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English noun: packaging

1. packaging (act) the business of packing

SamplesHis business is packaging for transport.

Broader (hypernym)business, business enterprise, commercial enterprise

Narrower (hyponym)meat packing, meat-packing business, meatpacking, unitisation, unitization

2. packaging (communication) a message issued in behalf of some product or cause or idea or person or institution

SamplesThe packaging of new ideas.

Synonymspromotion, promotional material, publicity

Broader (hypernym)content, message, subject matter, substance

Narrower (hyponym)ad, advert, advertisement, advertising, advertizement, advertizing, ballyhoo, blurb, buildup, endorsement, hoopla, hype, indorsement, pitch, plug, PR, public relations, sales pitch, sales promotion, sales talk

Part meronymmarketing

3. packaging (artifact) material used to make packages

Broader (hypernym)material

Narrower (hyponym)blister pack, bubble pack

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