English noun: packaging |
1. | packaging (act) the business of packing |
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| Samples | His business is packaging for transport.
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| Broader (hypernym) | business, business enterprise, commercial enterprise |
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| Narrower (hyponym) | meat packing, meat-packing business, meatpacking, unitisation, unitization |
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2. | packaging (communication) a message issued in behalf of some product or cause or idea or person or institution |
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| Samples | The packaging of new ideas.
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| Synonyms | promotion, promotional material, publicity |
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| Broader (hypernym) | content, message, subject matter, substance |
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| Narrower (hyponym) | ad, advert, advertisement, advertising, advertizement, advertizing, ballyhoo, blurb, buildup, endorsement, hoopla, hype, indorsement, pitch, plug, PR, public relations, sales pitch, sales promotion, sales talk |
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| Part meronym | marketing |
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3. | packaging (artifact) material used to make packages |
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| Broader (hypernym) | material |
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| Narrower (hyponym) | blister pack, bubble pack |
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