| English noun: promotional material | 
| 1. | promotional material (communication) a message issued in behalf of some product or cause or idea or person or institution | 
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 | Samples | The packaging of new ideas. 
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 | Synonyms | packaging, promotion, publicity | 
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 | Broader (hypernym) | content, message, subject matter, substance | 
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 | Narrower (hyponym) | ad, advert, advertisement, advertising, advertizement, advertizing, ballyhoo, blurb, buildup, endorsement, hoopla, hype, indorsement, pitch, plug, PR, public relations, sales pitch, sales promotion, sales talk | 
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 | Part meronym | marketing | 
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