English noun: gimmick | |||
1. | gimmick (attribute) a drawback or difficulty that is not readily evident | ||
Samples | It sounds good but what's the catch?. | ||
Synonyms | catch | ||
Broader (hypernym) | drawback | ||
2. | gimmick (artifact) something unspecified whose name is either forgotten or not known | ||
Samples | She eased the ball-shaped doodad back into its socket. There may be some great new gizmo around the corner that you will want to use. | ||
Synonyms | doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget | ||
Broader (hypernym) | stuff | ||
3. | gimmick (act) any clever maneuver | ||
Samples | He would stoop to any device to win a point. It was a great sales gimmick. A cheap promotions gimmick for greedy businessmen. | ||
Synonyms | device, twist | ||
Broader (hypernym) | maneuver, manoeuvre, tactical maneuver, tactical manoeuvre | ||
Narrower (hyponym) | fast one, mnemonic, trick | ||